Direct mail today is much better at getting results than the direct mail of yesterday.

EDDM Postcards by Sign2DayThe evolution of mass distribution marketing has evolved over the years. The industry started with newspapers, then radio and then television. You bought an ad or a commercial and hoped somebody would see it and need what you offered. Then direct mail came along. The Sears Christmas Catalog made it a huge industry. But soon, printing and delivery costs meant that marketers needed a better return on investment (ROI) than what the “shotgun approach” offered.

Success in today’s world of direct mail marketing relies on several key points, all of which can be expertly handled by the Sign2Day team.

The first key point is designing an attractive mailer that clearly communicates to the audience. The main things to communicate are an offer; a company’s brand; and the best way to contact the company.

Sign2Day cardThe second key point is a reliable delivery method. And who better to deliver mail than the postal service, which has been doing it since 1775. Using the Post Office’s Every Door Direct Mail (EDDM) program is an affordable way to delivery direct mail postcards.

The third key point is a way to segment the audiences in the delivery areas. Sending postcards to everyone in an area is not usually very effective. However, it can be effective if you send postcards to your company’s perfect candidates that live in that area. These are the people that will be targeted by the Sign2Day marketing experts using demographics that match potential customers to your products and services.

If you would like to talk with a Sign2Day marketing expert about how direct mail could get great results and more business, please contact us here.

Sign2Day can also help with other marketing collateral, such as yard signs, brochures, business cards, vehicle wraps, and much more. Contact us to find out which products may get you the best results, which of course equals more business.